"I put my baby in it yesterday for the first time and she was literally asleep in under 2mins! We absolutely are in love!!! ....she is loving being attached to my hip and I am loving having my hands free!" J.S - UK

"I'd say it's my No. 1 Mama essential. Laura, UK

"The sling is a real lifesaver and now that I have one I can't imagine being without it..' Freja.
"Having tried almost all carriers and slings known to man, this little beauty is stunning simplicity. So understated, soft, cozy and simple to use it really is a pure pleasure. My boy loves it and so do I. Only wish I'd found it for my girl, but better late than never! We love it... thank you." Rebecca R
...as seen inAs seen in Tatler       As seen in Gurgle
Our baby carriers are proudly designed and ethically made in South Devon, UK where we support independent and British family run fabric mills and manufactures. Ethical production, high quality and simple yet luxurious design matters to us. 


I know how that feels and I know how daunting it can feel when the internet is so full of noise telling you which product is the best one for you and your baby, pressure!! That's why I only sell items that I truly, honestly believe will serve you and your little one's well. Not only that, I offer a 14 day cancellation period from the time your item arrives with you and I'm here to help you get comfy in your carriers. So don't worry, we've got you're back. We've also got a new space to connect here, where you can seek support to chat with other mums. We're in this TOGETHER!
Victoria, (Founder + designer)